Mamaearth is an inspiration for would-be entrepreneurs. The Indian startup was set up in 2016. The company produces organic beauty and skincare products for mothers and babies.
Mamaearth faced waves of hardships to find a strong foothold in the industry. Against all challenges, it has survived and grown from strength to strength. Over the last few years, the company has made it to one of the top-tier organic brands in India, with a large number of loyal followers from all over the world.
In this article, we will take a look at their journey from ground zero to top, the kind of challenges they faced and how they beat all these to become one of the top organic brands in India.
Founders
Mamaearth was started by Ghazal Alagh and Varun Alagh about 8 years ago. At that time, both were employed in the corporate sector. However, they always wanted to start their own company.
They had a strong passion for creating a range of safe products for their families. They carried out a lot of research on organic products and decided to launch a line of organic skincare products.
They conceived the idea after their first child was born as they struggled to find any organic, good quality skincare product in the product. They decided to launch their own company to introduce a line of toxin-free, organic products for mothers and babies.
Varun Alagh is the Co-founder and CEO of Mamaearth. He has obtained a degree in engineering from Delhi College of Engineering and done his MBA from IIM Bangalore. Ghazal Alagh is the COO and Co-founder of Mamaearth. She has experience of working in different corporate sectors before launching Mamaearth.
Two founders decided to found their own company. They quitted their job. They developed a strong passion for creating a line of safe and high-quality products for families for families.
They researched a lot on organic products and finally decided to introduce a line of organic skincare products.
At first, they launched only two products – a face cream and a body lotion. They sold their products through their own website and social media sites including Facebook and Instagram.
People loved their products. In fact, they received overwhelming responses. They realised to have done something big and can do well in future. Since then, they have never looked back.
There were challenges but their indomitable passion and determination helped them overcome everything to become one of the top-most names in India.
They now have 100 different products and are working on more.
Challenges
In the starting, they had to face many challenges including low sales, low return rates and high shipping costs. However, they never gave up hope and continued with their project.
After a few months of starting their business, things started improving for them. Their sales were increasing and it helped them to cut down on their shipping expenses.
The company was getting positive reviews from customers. As a result, their customer base has been expanding and it has contributed to their business growth.
Today, Mamaearth is one of the top-tier Indian organic skincare brands. The company manufactures a wide range of organic items including face creams, body lotions, baby care products and hair care products.
Their products are available on leading ecommerce platforms Amazon, Nykaa and Flipkart. They have travelled a long way from being a mere startup to becoming a top brand in the beauty and skincare industry.
Business Model
Mamaearth is a direct-to-consumer business model. It means they make their products available directly to customers through their website and retail store.
The company does not involve any intermediaries like wholesalers or distributors. As a result, the company has been able to cut down on their operations expenses and offer products at much affordable prices.
Future Plans
The company has plans to continue with their expansion projects by introducing new products and reaching out to more customers in India and foreign countries.
They are working on introducing a new line of skincare products for men. They also have plans to open their physical stores in the near future.
The company wants to provide a comprehensive range of natural products for families.
Success Mantra
They brand is now manufacturing hair care, baby care and men’s grooming products. The founders think their brand’s success is due to their constant focus on offering high quality products and excellent customer satisfaction. Their innovative marketing strategies have also added to their popularity.
One best thing about Mamaearth is they always want to launch new products to meet their customers’ needs. The brand’s success is a testimony to how a small startup can achieve grand success in the highly competitive business world.
Most Popular Products
Mamaearth’s face wash, hair care products, baby care products, body lotion and men’s grooming products are among its most selling products. The brand is a favourite with customers as its products are made of natural elements and so, safe and effective.
Lessons for Others
In eight years, Mamaearth has emerged as a popular brand among many Indian families. The duo’s success story proves that anyone with passion can build up a successful business.
Mamaearth’s success story can inspire many from different walks of life. Their challenges and how they become those prove that with passion and planning, it is possible to make your dream come true and create a positive impact on your country’s economy.
