Startup culture is becoming extremely popular worldwide. It is not difficult to identify the names of leading startups in every segment, from fashion to food, car rental to car sale, beauty and wellness to home appliances. In this article, we will introduce the 9 most prominent names in the beauty and wellness segment.
These brands offer anything from personalised skincare solutions to organic makeup products. Let’s take a quick look at the successful journey of the best beauty startups in 2024.
Leading Beauty & Wellness Startups
Every year, we see new start-ups coming to the forefront in their niche on the strength of technology usage, industry-leading business models and exciting innovations. Here is a round-up of the leading beauty start-ups in 2024 that will surely inspire new startup owners, aspiring entrepreneurs and investors.
The startups that we have enlisted are not ranked in any particular order. Another thing is we have not covered all the successful startups in the beauty and wellness segment.
Sale
Based in New York, Sale prioritises both quality and affordability for its range of skin tints, kits, balms and many more. The brand has earned worldwide fame for effective branding, useful product lines and celebrity endorsements.
American actress and businesswoman Gwyneth Paltrow has invested in this brand. Sale has almost become synonymous with clean and quality beauty products.
The company has raised funding through Seed. However, the amount of funding is not known.
Golde
Golde is a beauty and wellness company focused on approachability and accessibility for their products made around golden turmeric.
The New York brand started its journey with face masks and went on expanding its product line to an exciting range of ingestibles including matcha green tea, coconut creamers and more.
Gold’s product is now available online as well as at Target stores. They have raised funding through Seed though the amount is not disclosed.
Kinship
Kinship, headquartered in California, USA manufactures a range of clean, quality and sustainable products to deliver ethical and effective solutions to beauty and skincare problems.
The brand is certified by the OWP (Ocean Waste Plastic) and FSC (Forest Stewardship Council). The company has raised $2.85 million through Early Stage VC.
Each of their products is GMO-free, cruelty-free and reef-safe. The products come in packaging made of PCR materials (post-consumer recycled materials).
Flow Water
Flow Water provides alkaline spring water in 68-75% renewable and 100% recyclable packaging. The idea behind founding this Certified B company is to reduce plastic water bottle waste.
Besides pure water, the Canadian company provides packaged water flavoured with lemon, ginger, or elderflower and grapefruit essence.
They have managed to raise $45 million through Private Equity.
Humankind
Humankind is committed to making sustainable products with an objective of cutting down on the usage of plastics in people’s daily lives. The brand has introduced a line of innovative personal care products ranging from shampoo to mouthwash tablets.
The brand takes pride in using clean ingredients and following an environment-friendly refill mode for waste reduction.
The New York brand has secured $4 million through Seed.
Curology
Curology, based in San Francisco, California, is a skincare prescription brand. The brand provides tropical prescription formulas to address all kinds of skincare concerns from acne to ageing.
The company has achieved exponential growth in recent years because of its documented results of using customised ingredients.
The brand has raised $19.2 million in Series D and has a solid plan of expanding its product range and customer base as well.
Kopari Beauty
Kopari Beauty, based in San Diego, California, offers beauty and skincare products made of 100% pure coconut oil. They have an increasing number of loyal customers who love the brand for its quality and effective products.
The brand has got $20 million funding in Serie A. They are working towards regenerating the earth. Kopari Beauty provides more than livable wages and ambiance to the coconut farmers.
The Nue Co.
The Nue Co is based in New York. The supplement startup is known for its simplicity and innovation. Each product is made of organic foods and completely traceable.
The brand has ventured into making skincare products by following the same model. They have raised $35.5 million in Series B.
Kosterina
The New York-based startup creates a range of olive oil-based skin care products. In addition, they also manufacture an array of food products. They have raised $5 million through Seed.
Final Words
The above-stated names are the top startups to look at in 2024 in the niche of beauty and wellness segment. From launching a company to achieving success is not an easy feat. However, they have done it with dedication, determination and innovation.
Their journey will hopefully encourage many of you to think out of the box and go ahead with new ideas.
Work hard, try harder, chase excellence; success will follow you.
