What is Answer Engine Optimization (AEO)?

What Is AEO?

Answer Engine Optimization (AEO) is a specialized form of search engine optimization (SEO) that focuses on optimizing your content to directly answer user questions.

In the rapidly evolving digital landscape of 2025, where users increasingly rely on voice search and AI-powered assistants like Google Assistant and Alexa, AEO has become a critical component of any successful online marketing strategy.

Unlike traditional SEO, which primarily focuses on broad keyword targeting and general search engine rankings, AEO specifically targets how your content appears in AI Overviews and Featured Snippets:

 

What is a AI Overview?

An AI Overview is a Google Search feature that leverages the power of artificial intelligence to provide concise and informative summaries of complex topics. It intelligently analyzes information from a wide range of sources across the web, including news articles, research papers, and websites, to synthesize a comprehensive overview that is easy to understand.