German automaker Volkswagen has launched the Sound Edition for its popular Taigun and Virtus models in India. Priced at Rs. 16.33 lakh and Rs. 15.52 lakh (ex-showroom) respectively, these special editions focus on enhancing the driving experience with a musical touch.
Key Features:
The Taigun Sound Edition and Virtus Sound Edition are based on the Topline trim and come equipped with a 1.0L three-cylinder turbocharged petrol engine, delivering 115 PS and 175 Nm of peak torque. The powertrain is paired with a six-speed torque converter automatic transmission.
Exterior Enhancements:
- Special Sound Edition badges on C-pillars.
- Optional contrasting colours for the roof and Outside Rear View Mirrors (Taigun).
- Four available colours: Lava Blue, Carbon Steel Grey, Wild Cherry Red, and Rising Blue.
Interior Upgrades:
- Powered seats for the driver and front passenger.
- Exclusive Sound Edition badge on C-pillars.
- New subwoofer and amplifier for an enhanced audio experience.
- Electric sunroof ventilated front seats, and 17-inch alloy wheels.
Infotainment and Safety Features:
- 25.65 cm touchscreen infotainment system with wireless Apple CarPlay and Android Auto compatibility.
- LED headlamps, auto-dimming IRVM, rain-sensing wipers, push-button start, and more.
- Front side airbags, curtain airbags, hill start assist, My VolkswagenConnect, and a host of safety features.
Engine and Transmission:
- 1.0L TSI engine with 115 PS and 178 Nm.
- Choice of a 6-speed manual or 6-speed automatic gearbox.
Limited Availability:
Both the Taigun and Virtus Sound Editions will be offered in limited numbers, featuring exclusive decals and badges to distinguish them from regular models.
Market Position:
The Taigun Sound Edition comes on the heels of the successful Taigun GT Edge Trail Edition, solidifying its position as a popular choice in the compact SUV segment. With safety features and unique design elements, the Taigun continues to make waves in the Indian market.
Competitive Landscape:
The Virtus Sound Edition competes with rivals such as the Skoda Slavia, Hyundai Verna, Honda City, and Maruti Ciaz. Meanwhile, the Taigun faces competition from the Honda Elevate, Hyundai Creta, Kia Seltos, Maruti Grand Vitara, and the Skoda Kushaq.
Pricing:
- Taigun Sound Edition: Starting at Rs. 16.33 lakh (ex-showroom).
- Virtus Sound Edition: Starting at Rs. 15.52 lakh (ex-showroom).
Engine Options:
Both models are equipped with the 1.0L TSI engine, providing a balance of power and efficiency. The engine is available with a choice of a 6-speed manual or a 6-speed automatic gearbox.
Special Edition Impact:
Following the recent launch of the Taigun Trail Edition, Volkswagen continues to diversify its offerings with the Taigun and Virtus Sound Editions. These editions focus on enhancing the overall driving experience, catering to music enthusiasts and those looking for unique features in their vehicles.
Conclusion:
With the launch of the Taigun and Virtus Sound Editions, Volkswagen aims to attract a niche market that values both performance and entertainment in their vehicles. The limited availability and exclusive features make these editions stand out in the competitive landscape of the Indian automotive market.
