Typography Essentials: How to Choose Right Fonts for your Brand

In the world of branding, fonts play a crucial role because these powerful yet subtle elements shape perception and communicate personality, tone, and identity.

Typography is more than just for aesthetics; it acts as a strategic tool for building connections with your audience. In today’s visually driven world, choosing the right font with the help of a graphic design company in Ahmedabad is critical in moulding emotions, bridging your brand’s identity, and enhancing storytelling.

So, if you are looking for the right fonts for your branding, keep on reading this article.

What Should You Consider When Choosing Fonts?

Clarify your Project’s Concept, Goals, and Objectives

Firstly, it is important to clarify the purpose of the font before selecting it for your logo or brand design. Ask these questions:

• Is the font for brand identity, a logo, or another design element? 
• Should it draw attention and highlight key points, or as a neutral that simply conveys information? 

Answering these questions will guide your font search. Here’s how you can select the right fonts for your brand.

Determine the Font’s Purpose

After determining the font’s purpose, you can set criteria accordingly. According to the best graphic design company in India, fonts fall into two main categories: display and text.

Display fonts

As the name suggests, this type of font grabs attention and works best for logos, headlines, and signs.

Text Fonts

Text fonts, on the other hand, focus on readability for body text. And that’s why they should be clean, simple, and free of decorative elements, with balanced proportions and moderate line weight.

Find your Project’s Mood and Style

Another thing to keep in mind is your project’s mood and style. To narrow down your font search, identify the stylistic category that fits your project’s character and aesthetics.

Decide on the mood and values of the fonts that you want to convey: calm or energetic, friendly or bold, or anything else. After you have defined the main idea, choose a font that aligns with it. You can also review the typeface’s description to get better insight into its intended mood and design influences.

So, these are some of the ways in which you can decide on a font for your brand. However, you can also contact experts at Brand Board Media to help you decide.