Large Amazon updates for 2025: What suppliers should know

If you are an Amazon supplier, it is important to keep your business profitable with fees, new programs and political turns. In 2025, Amazon rolls out a series of updates that will affect suppliers throughout the board-from private label brands to large-scale FBA operators. Good news? Some changes are designed to support your lower line, not just Amazon.

Let’s divide it into simple,

1. There is no increase in FBA or referral fee (finally!)

Let’s start with some relief: Amazon announced that the United States for 2025. There will be no increase in referral fees or FBA supply fee. This means that the main costs of selling through Amazon will not suddenly be high, as they often do every year.

This is a very big gain for suppliers, especially at a time when inflation and logistics costs are already stressing over the gain margin. If you increase a new fee, you can take a little lighter breath – at least for now.

2. Low incoming fees for heavy goods

Do you have large or heavy products? You are in luck Amazon reduces incoming placement fees for heavy goods to an average of $ 0.58 per unit from 15 January 2025.

This change is used especially when sending inventory using minimum partition shipment (which means low storage spaces). For suppliers in categories such as furniture, exercise equipment or large electronics, it can translate into real savings.

3. Incentive for launch of new product

Start new products in 2025? Amazon gives a good break to suppliers. If you nominate your product in the FBA Utility Selection program, you will get the first 100 units per new parents Asin with forgiven incoming placement service fee.

This applies to shipments done between December 1, 2024 and 31 March 2025. So if you are thinking of testing a new product or expanding the list, that window may be the right time to do so.

4. More allowances for new suppliers

Amazon is doubled on support for new people. The new seller incentive program will now provide more tax discounts, especially for those who join the FBA.

5. AWD storage discount – if you are planning on

Amazon Warehousing and Distribution (AWD) becomes more attractive. From April 1, 2025, sellers with sufficient storage levels can unlock 10% discount on AWD storage fees, which can reduce costs as $ 0.43 per cubic foot per month.

Translation? If you are organized and stock your inventory, you will be rewarded with low storage costs. This is part of the ongoing efforts to reduce the Amazon warehouse and improve the customer experience by keeping the goods ready to ship.

6. New distance -based shipping fee

Here is one that will look carefully: Amazon transfers to the distance -based fee for multi -channel distribution (MCD) from 1 April 2025.

Instead of flat prices, outgoing transport fees will depend on how far the package must travel. This means you can pay less for low delivery – but longer.

If you sell through many channels (eg Shopify, Walmart or your site) and use Amazon’s filling network, you will review where most of your customers are located and adjust your shipping strategies accordingly.

These incentives are designed to make the first few months in the first few months selling less financially painful. If you now start or know someone who is, it is a great time to enter the market with a little more pillow.

7. Discounts for Managed Services Users

Sellers the usage of Amazon’s Supply Chain by means of Amazon Managed Service will get greater perks. These encompass:

20% discount on AWD garage charges

10% bargain on AWD transportation fees to FBA

Again, this starts April 1, 2025, and rewards people who fully lean into Amazon’s cease-to-cease logistics network. If your enterprise is scaling rapid and also you’re searching out a hands-off logistics solution, this program is probably well worth exploring.

Final Thoughts

What Should Sellers Do Now?

Here’s the bottom line: 2025 brings a few seller-pleasant modifications, however also new complexities. Here’s how to live ahead:

Review your achievement approach: Consider whether or not FBA, FBM, AWD, or a hybrid technique works nice underneath the new pricing shape.

Track your margins: With distance-based totally prices and potential garage savings, profitability could swing either way depending on how you adapt.

Take advantage of the incentives: Especially in case you’re launching new merchandise or beginning out.

Staying knowledgeable and bendy is how clever sellers develop—even if the policies keep converting.

Let’s Grow Your Amazon Business—Together

Whether you’re just starting on Amazon or looking to scale your existing store, SwifSol is here to help you unlock the full potential of PPC. Our proven strategies and personalized approach make us the partner you need for real results.

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