Is AMP Still Useful in 2025?

AMP (Accelerated Mobile Pages) was introduced by Google to make web pages load faster on mobile devices. It was designed to improve user experience by reducing page load time. However, in 2025, many website owners and developers are questioning whether AMP is still relevant. In this article, we will discuss the current status of AMP, its advantages and disadvantages, and whether businesses should continue using it.

What is AMP?

AMP is an open-source framework developed by Google and Twitter to create fast-loading web pages. It removes unnecessary scripts and optimizes the code to ensure that pages load quickly on mobile devices. AMP pages have a simple structure and rely on caching to provide better speed.

When AMP was first introduced, it was widely adopted because Google gave priority to AMP pages in search results. However, in recent years, Google has made changes to its ranking algorithm, making AMP less critical for SEO.

Is AMP Still Relevant in 2025?

Over the years, AMP has lost some of its importance. Google no longer requires AMP for top stories in search results. Instead, it focuses on Core Web Vitals, which measure a website’s speed, interactivity, and visual stability. This means that website owners can improve their page speed using other modern techniques rather than relying on AMP.

Moreover, with advancements in web development technologies, websites can now achieve fast loading speeds without AMP. Many businesses, including those offering services like Web Design Company In Udaipur and Core PHP Development In Udaipur, are using alternative methods such as responsive web design, lazy loading, and efficient coding practices.

Advantages of Using AMP

Although AMP is not as popular as before, it still offers some benefits:

1. Faster Loading Speed – AMP pages load almost instantly, providing a better user experience.
2. Better Mobile Experience – Since AMP is designed for mobile devices, users get a smooth and seamless browsing experience.
3. Lower Bounce Rates – Fast-loading pages reduce the chances of visitors leaving the website quickly.
4. Increased Ad Revenue – Publishers using AMP often see higher ad impressions and click-through rates.

Disadvantages of AMP

Despite its benefits, AMP has several drawbacks that make businesses reconsider its use in 2025:

1. Limited Design and Functionality – AMP restricts the use of JavaScript and certain design elements, making websites look simpler.
2. SEO Impact is Reduced – Google no longer prioritizes AMP in rankings, making it less necessary for SEO.
3. Complex Implementation – Setting up AMP requires additional effort, which may not be worth it for all websites.
4. Dependence on Google – AMP relies heavily on Google’s infrastructure, which can limit website control.

Alternatives to AMP

Since AMP is not essential for SEO anymore, businesses are focusing on other techniques to improve page speed and user experience. Some alternatives include:

• Using Core Web Vitals – Google now ranks pages based on Core Web Vitals, which focus on performance and user experience.
• Responsive Web Design – Creating a mobile-friendly website without relying on AMP.
• Optimized Coding – Using lightweight HTML, CSS, and JavaScript to improve speed.
• Content Delivery Networks (CDN) – Hosting content on multiple servers worldwide to improve load time.

Should Businesses Still Use AMP?

For news websites and blogs, AMP might still be useful because it ensures fast loading times. However, for businesses like Web Design Company In Udaipur and Core PHP Development In Udaipur, investing in modern web development practices is a better approach.

Companies like “Udaipur Web Designer” are focusing on custom website development rather than relying on AMP. By using advanced techniques, they create fast, responsive, and SEO-friendly websites that perform well without AMP.

Conclusion

In 2025, AMP is no longer a must-have for websites. While it still offers benefits like speed and lower bounce rates, modern web development techniques provide better flexibility and performance. Businesses should focus on improving Core Web Vitals, responsive design, and optimized coding instead of relying on AMP.

If you own a website, consider the needs of your audience and the type of content you offer. For some, AMP may still be helpful, but for most, alternative methods provide a more effective solution.