How to Use Google 360 Virtual Tours for Brand Storytelling

Brand storytelling is one of the most powerful ways to engage businesses and their audience in this tech era. Through immersive experiences, brands focus on creating emotional connections with the audience rather than just selling products and services. To enhance brand storytelling strategy, Google 360 virtual tour is one of the most effective tools in today’s market.

Showcasing Your Brand’s Identity & Culture

A brand is unique from its products, and a brand has stories of customer experiences and values.So a Google 360 virtual tour is the best option for your business to tell its brand story and highlight your team, workspace, and company culture. For example, an IT company can use the Google 360 virtual tour to showcase their working atmosphere, creative spaces, and employee-friendly atmosphere, which helps to reach potential customers and job seekers.

Creating an Emotional Connection with Customers

A great story can create great emotions for the customers, and also the Google 360 virtual tour can make the process more realistic. A virtual tour allows the customers to experience it remotely rather than just telling your brand stories to the customers. With the help of the Google 360 virtual tour, you can narrate the story and history of your brand. Highlighting the customer’s experiences and testimonials in the virtual tour can bring your brand visibility to the top level. To get a high emotional impact, adding background music or stunning voiceovers can make your conversion rate high. For example, if a brand has a restaurant, it can use a Google 360 virtual tour to enhance its brand visibility by showcasing its history and food recipes and making the customer feel that they are connected with the brand.

Enhancing Customer Trust & Transparency

After the COVID pandemic, most of the customers rely on transparency and authenticity, and that’s how a Google 360 virtual tour can provide a genuine behind-the-scenes of your brand that builds trust in your firm. You can showcase user expertise and brand qualities through virtual tours. By implementing Google 360 virtual tours in your business, you can showcase your manufacturing process. Showing the customers the daily routine of your business can also help to build trust with your client. And can also highlight your brand’s promise of hygiene and sustainability.

For example, a luxury hotel can showcase its facilities, spacious suites, and quality services through virtual tours to get high-potential customers.

Boosting Engagement & SEO with Interactive Elements

It is essential to keep customer engagement throughout the service for a reputed brand, and that’s how we can use Google 360 virtual tours to create a more dynamic content and storytelling experience for a brand. To improve online visibility and enhance SEO, it is necessary to add valuable and clickable information along with the brand story and history. Posting videos and voice-overs for better results. Adding links to that dive to your website can also increase the conversion rate.

Increasing Online Visibility & Sales Conversions

The implementation of a Google 360 virtual tour is not only to tell stories, but it can also be used to increase conversion rates and engagement. By embedding the virtual in our websites and blogs, we can get high customer engagement. Sharing the virtual tour content to social media platforms like Facebook, Instagram, and LinkedIn can get potential leads for their business.

However, we can come to the conclusion that the Google 360 virtual tour is not just a visual tool and can also be used as the best storytelling medium that helps the business to be branded.

If you are looking for the best Google 360 provider in India to showcase your business, then certifyied is your right option. We deliver high-quality virtual tours that make you stand out from your competitors. certifyied’s virtual tours are not just a virtual representation; they will explore your brand’s story to the customer. Integrating with highly advanced technologies and using high-quality photographic images and videos make Certifyied apart from others and makes it the best Google 360 provider in India. We build our reputation as the best Google 360 provider in India through our precision, innovation, expert team, advanced technology, and client satisfaction. For the last few years, certified satisfied clients not only from India but clients from vivid continents.