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Ad Auction: Google Ads operates on an auction model. When a user searches for something that aligns with a keyword you’re bidding on, your ad enters the auction. Google factors in your bid, ad relevance, and other factors to decide which ads will appear and in what order.
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Bidding: Google Ads allows you to set a maximum bid amount that you are willing to pay for each click. There are various bidding strategies, including:
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Manual CPC: Set your own bids.
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Target CPA (Cost-Per-Acquisition): You set a target cost for acquiring a customer.
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Maximize Conversions: Google automatically adjusts bids to get the most conversions within your budget.
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