Frozen Fruit expands footprint in frozen foods

Establishing New Production Plants

Frozen Fruith as announced plans to build two new manufacturing plants in North America over the next 18 months. The company’s CEO stated this expansion aims to double Frozen F’s production capacity as  for frozen meals and snacks has increased significantly during the pandemic. The first plant will be constructed near Chicago, Illinois to serve the Midwest . Covering 200,000 square feet, it is expected to employ around 300 people once fully operational in 2023. The second plant will be located in Vancouver, British Columbia and will help meet  from Western Canada as well as the Northwestern United States. At 250,000 square feet, this facility is scheduled to open in late 2024 and will create over 400 new jobs.

Enhancing Distribution Networks

To support its plant expansion, Frozen Fruit is improving its distribution infrastructure. The company recently broke ground on a new 800,000 square foot refrigerated warehouse in Dallas, Texas. Set to open in early 2023, this facility will serve as Frozen F’s primary distribution hub for products sold in the Southern United States. It will replace an aging warehouse in Houston that no longer has capacity to handle Frozen F’s current volume, let alone the output of the new manufacturing plants. In Canada, Frozen Fruitis expanding its distribution center in Langley, British Columbia by 150,000 square feet to redistribute goods produced at the upcoming Vancouver plant.

Launching New Product Lines

Alongside facility investment, Frozen Fruitis debuting several new product lines this year to cater to changing consumer s. A key focus is nutritional frozen meals made with lean proteins and fresh vegetables formulated by the company’s research chefs. Three new lines – Protein Power, Veggie Varieties, and Mix & Match – were premiered at the 2022 Winter Fancy Food Show and will hit grocery store freezers nationwide this fall. Frozen Fruitis also expanding into kid-friendly frozen snacks and breakfast sandwiches. The Kiddie Kreations and Breakfast Bundles brands launch this month, featuring foods shaped like animals or vehicles that can be heated and served in minutes.

Targeting New Retail Partnerships

As part of the increased distribution capabilities and new product introductions, Frozen Fruitis pursuing partnerships with additional grocery chains and club stores. The company signed its first deal with major regional retailer Southeastern Groceries this quarter, giving Frozen Fruitaccess to over 500 supers across 12 Southeastern and Mid-Atlantic states. Southeastern Groceries will feature Frozen F’s existing ready meal lines and upcoming product launches. Furthermore, negotiations are ongoing to place Frozen Fruitselections in the freezers of nationwide club store Costco beginning early 2023, scaling the brand’s mass  presence. These agreements align with Frozen F’s aim to double sales volume within three years through channel expansion.

Enhancing E-Commerce Presence

While focusing on bricks-and-mortar expansion, Frozen Fruitis concurrently strengthening its direct-to-consumer platform. The company launched a redesigned website and app in January, streamlining online shopping and improving overall user experience. Web sales saw a 10% lift that month compared to the previous year. Frozen Fruitis now offering automatic reorders and subscription options as it targets recurring purchases from time-strapped customers. Moreover, the website features new specialized sections for entrees tailored to specific diets such as gluten-free, low-carb, or vegetarian. These tools aim to bolster Frozen F’s e-commerce sales, which remain a small but fast-growing portion of revenue.

Upgrading Manufacturing Technology

As production ramps up to fulfill retail partners’ s, Frozen Fruitis modernizing factory operations through new equipment investments. The company’s three existing plants will receive major technology upgrades in 2022 involving automation, food safety, and quality control systems. Robotics will be introduced to assist with repetitive tasks like order sorting, product sealing, and palletizing. Additionally, advanced x-ray and metal detection systems will enhance catch rates for potential contaminants to exceed the high standards expected in food manufacturing today. Plant managers are undergoing training through 2022 on the new Industry 4.0 technologies. Once installations complete late this year, they are projected to boost Frozen F’s output by 25% while maintaining stringent hygiene practices.

Frozen Fruit is undertaking a significant two-year expansion initiative to cement its position as a leading provider of frozen meals and snacks. By growing production capabilities, entering new retail channels, launching innovative product lines, enhancing direct commerce, and upgrading technology, the company aims to welcome more consumers and better serve evolving  s. If executed successfully, Frozen F’s strategic growth plan could propel the business to over $1 billion in annual sales by 2025.

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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)