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Human Made, the streetwear brand founded by NIGO®, is set to redefine timeless fashion with its latest collections, showcasing a blend of nostalgia and modernity. As we step into 2025, the brand is launching two key collections: the “Year of the Snake” capsule and a collaboration with Clarks Originals, both of which highlight Human Made’s unique aesthetic and cultural relevance.
Year of the Snake Collection
The “Year of the Snake” collection is a celebration of the Lunar New Year, reflecting Human Made’s commitment to infusing traditional elements into contemporary fashion. Human Made This capsule features a variety of pieces that embody the spirit of the zodiac sign for 2025, including:
Reversible Souvenir Jacket: A standout item that combines functionality with style, priced at ¥98,000 JPY.
Bowling Shirts: Available in vibrant colors, these shirts are priced at ¥32,000 JPY.
Loopwheeled Sweaters: Cozy yet stylish, offered at ¥30,000 JPY.
Graphic Tees: Featuring playful designs that resonate with the brand’s youthful spirit, priced at ¥12,000 JPY.
Each piece incorporates snake motifs alongside Human Made’s iconic heart logo, creating a whimsical yet sophisticated look. Additionally, the collection includes unique accessories such as a large Hariko figure, a traditional Japanese toy symbolizing good luck.
A-KE-O Made Collection
Alongside the “Year of the Snake” capsule, Human Made is introducing the “A-KE-O Made” collection. This line focuses on dining accessories inspired by Japanese New Year traditions and includes: humanmades
Mamezara Set: A three-piece set of small plates for special occasions, priced at ¥4,000 JPY.
Wooden Masu Cups: Available in two sizes for ¥2,500 JPY and ¥1,800 JPY respectively.
Chopstick Sets: Featuring heart-shaped rests in red and white for ¥3,500 JPY.
These items not only enhance dining experiences but also serve as collectibles that reflect Human Made’s artistic vision.
Collaboration with Clarks Originals
In addition to its seasonal collections, Human Made is collaborating with Clarks Originals to launch a footwear line that combines classic silhouettes with contemporary design. This collaboration includes:
Wallabee Boots: Priced at $295, these boots feature premium nubuck suede uppers and are adorned with Human Made branding on the toebox.
Desert Made Boots: A new silhouette exclusive to this collaboration, priced at $320. It boasts tonal stitching and a contrasting white boa material lining.
Both models are designed with comfort and style in mind, featuring natural crepe soles that align with Clarks’ heritage while incorporating Human Made’s playful branding.
Cultural Significance and Impact
Human Made’s collections are not just about clothing; they represent a cultural dialogue that bridges past influences with future aspirations. NIGO®’s vision of “The Future is in the Past” resonates throughout each piece, appealing to consumers who appreciate both nostalgia and innovation. The brand’s ability to draw from various cultural elements allows it to remain relevant in today’s fast-paced fashion industry.
Target Audience
The appeal of Human Made transcends age demographics. It attracts:
Streetwear Enthusiasts: Those who appreciate unique designs and cultural references.
Fashion-forward Consumers: Individuals seeking high-quality pieces that stand out.
Vintage Lovers: Customers who value nostalgia and classic Americana aesthetics.
Conclusion: A Timeless Journey
As Human Made continues to evolve, its latest collections exemplify the brand’s dedication to redefining timeless fashion. By merging retro aesthetics with modern sensibilities through innovative collaborations like those with Clarks Originals and culturally rich capsules such as “Year of the Snake,” Human Made invites consumers on a journey through time—celebrating individuality while honoring heritage. As we embrace 2025, these collections promise to make a significant impact on streetwear culture and beyond.
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