Does Postcard Size Matters: Learn From The Experts

There are instances when the smallest postcard size is ideal, and no larger size is required. And a company with no rivals is the type that can get away with (and succeed with) a little postcard. A company has a highly precise list and a niche product or service. A bigger postcard size is frequently more effective than a smaller one for valid reasons.

Jumbo Postcards (6″ x 8.5″)
Companies in the Jumbo category typically operate in a somewhat crowded market. Perhaps you have a few rivals to contend with. Or perhaps you only have one rival, but they are doing a lot of marketing, particularly through the mail. Additionally, businesses in this sector may have items that need a little more explanation. Or several offers they wish to make. If you have more to say, those extra few square inches are well worth it.

Standard Postcards (4.25″ x 6″)
Once more, the company with the least amount of competition in the market ought to be the one employing the lowest postcard size. To put it another way, you are either the only company in the area providing what you provide, or you are one of a small number, and the others don’t do any marketing. Furthermore, your supply of goods or services must be somewhat simple to describe. A 4×6 card doesn’t have a lot of space, and clutter is the worst thing that may reduce efficacy. If those are true for you, a 4.25 x 6 is OK.

Colossal Postcard Size (6″ x 11″) 
A few different kinds of enterprises are ideal for this size. Businesses vying for every inch are the ones employing the very large cards. Their sector is highly competitive in terms of marketing; thus, they must ensure their visibility. Dentists are fiercely competitive, and they all sell themselves aggressively. You may have a lot of rivals or merely good competition, even if you’re not a dentist. Since this is the largest card offering, companies in this category also tend to be the most ambitious. This size card communicates to potential customers that you are serious about capturing their interest and business, which is positively correlated with response.

Personalized Postcard Dimensions 
Standard sizes aren’t always enough. You may be creative and customize your postcards to meet certain needs by using a custom postcard size. Custom postcards may help you stand out and make a lasting impression, regardless of their unusual size or distinctive shape. For instance, to highlight striking images, you may use a panoramic style or a square postcard.

Experts can help you determine the right size for your postal requirements if you’re not sure which to pick. They may make sure you maximize your sending budget and assist you in navigating the difficulties of postal rules.