Digital Signage Resellers: What’s New for 2025?

The digital signage industry is growing at a fast pace, and further advancements are expected in the year 2025 for the resellers. There are many more opportunities for resellers today than ever before and all of this can be attributed to the emergence of new technologies, smarter digital signage software and new business models. Here is a brief overview of the current trends that are being expected in the industry.

1. AI-Driven Digital Signage Software

AI has brought significant change to the digital signage software since it can generate content, analyze viewers, and customize the message. Technologically advanced signs can change according to the customer’s characteristics and their actions and therefore would be more efficient. These AI capabilities should be beneficial to resellers to allow them to provide more value-added services to their clients besides the mere selling of signage displays.

2. Cloud-Based Solutions for Flexibility and Scalability

Cloud-based digital signage software remains the market’s most popular product, as it is convenient for resellers and their clients. Remote management features help to change and schedule content in various branches without requiring IT personnel onsite. This means that resellers should be able to persuade clients of the benefits of the cloud-based signage solutions as being cheaper and convenient.

3. Interactive and Touchless Displays

Interactive and touchless digital signage has become a necessity in the current market, especially with the developments in retail and construction as well as the growth of the health sectors. Graphical touchpad control, voice control and smartphone integration have become the new trend to replace the old fashion touch screen control, especially in the new standard of hygiene concerns. Manufacturers with these advanced display technologies should consider resellers to stay ahead of the market demands.

4. Subscription-Based Business Models

SaaS models are becoming popular in more businesses, and digital signage is not an exception to this either. Unlike most software, the digital signage software is more affordable and is often subscribed by many clients due to the updates it comes with. This also helps the resellers to get more revenue recurring by selling bundled subscriptions for both the hardware and software products, which would lock the customers in the long term.

5. Advanced Data Analytics and Reporting

The use of data to make decisions is gradually becoming compulsory in digital signage. It also helps to track the level of engagement and can also be used to measure the success of a certain campaign. Those resellers who offer software that is equipped with analytical tools can give their clients an opportunity to fine-tune the advertising campaigns and increase their ROI.

6. 5G and IoT Integration

This is especially due to the new technologies such as 5G and the Internet of Things (IoT) that are enhancing the connectivity of digital signage networks. Better defining digital signs, it signifies enhanced speed and dependency, as well as video in high resolution, improved updates, connected smart devices. To assist clients on how to benefit from these technologies, resellers should market compatible 5G signage solutions.

7. Eco-Friendly and Sustainable Signage Solutions

The topic of sustainability is becoming very important in the world today and most especially in the business world. Energy saving LED panels, solar power billboards and posters, and eco-friendly signages are the trends that are being adopted. Hence, the resellers who offer digital signage solutions that are environmentally friendly are most likely to attract the attention of such clients and gain a competitive advantage.

Final Thoughts

The prospects of digital signage business in 2025 are much more versatile than before and resellers can really find more opportunities for new services. In this case, integrating artificial intelligence into software, cloud services, interactive technology, and eco-friendly signage can help resellers to remain relevant and relevant to the needs of their clients. Adhering to these trends will help achieve success in a world that is gradually going online.

Are you prepared for a new and improved digital signage reseller plan for the year 2025? These are some of the innovations that you can embrace now and offer your clients the best services and solutions.