Rohan Sharma and Prakshi Sharma were born with a silver spoon in their mouth. However, they never wanted to rest on their parents’ laurels. Instead, they decided to build an emperor on the edifice that their parents built with their hard-earned money and great effort. Sweat and skill bring results if you have dedication. The siblings have proved it. Here is an inspiring story of the brother-sister’s design duet.
How It Started
Rohan and Prakshi, the brother-sister duo, were born into a family that had no history of Jewellery business. In 1995, their parents Rakesh Sharma and Sunita Sharma started their jewellery business with an initial capital of 3. 55 crore and founded RK Jewellers in Delhi. Their idea was to ensure the best quality and unique diamond and gold designs for their customers.
They did not mind working round the clock to get a strong foothold in the industry. Since neither of them came from a jewellery business family, they had no way but to work long hours for success.
Rohan and Prakshi Joined Business
In 2011, their children decided to take their family business a few notches ahead. They wanted to connect their jewellery business to the international platform by turning their business in a brand that caters to the audiences with penchant for aesthetics.
The brand has a manufacturing unit in Mumbai, where 50-60 employees from Rajasthan and Bengal work. They source required materials from Mumbai and Surat. They also import stones from New York and Israel.
A Change in Customers’ Mindset
According to Rohan, people used to consider jewellery as assets but now there has been a remarkable transformation in their thoughts. They now buy gold and diamond jewellery to flaunt off their fashion statement. Rohan added that he and his sister joined the business to bring a range of collections for this niche audience with a focus on the international standard in aesthetics.
Background Helps
Rohan, 33, graduated from the Gemological Institute of America, New York. Prakshi, 23, is a pass-out from Fashion Institute of Technology, New York and an award-winning jewellery designer. Both love designing jewelleries and play a role in crafting the bejewelled collections at RK Jewellers.
Their passion for jewellery making coupled with professional training has helped them a lot in making a name for themselves as well as the brand.
Launching a New Label
Though the brand manufactures diamond and polki jewellery popular among women across all age groups, they founded another label ‘Prakshi Fine Jewellery’. The label offers the kind of gemstone and diamond jewellery designs that appeal to discerning buyers.
Diversification in Designs
On being asked how the brand is diversifying its creations and collections in so many categories, Rohan says that it is their passion for jewellery making that has made everything possible.
Customers’ responses and appreciation inspired them to launch a new label that targets millennials. He explains they always stay focused on uniqueness and high quality, which people appreciate. The company always tries to feel customers’ pulse and it helps them come up with new things that, in turn, contribute to business expansion.
Both Common People & Celebrities Love Their Collections
If it comes to customers, Rohan says that around 25-30 people visit their flagship store in Delhi every day. Going by the figure, we can safely assume that the store has an annual footfall of 8000. The brand has offices, not outlets, in New York and Dubai to cater to customers’ needs in and around these cities.
They have celebrities like Ranaut, Kareena Kapoor Khan and Kiara Advani wearing their jewellery on different occasions.
About Their Survival Strategy
Rohan admits that competition is pretty high in the jewellery industry. However, their brand has survived the fierce competition. This is because they are among a few brands that are committed to offering high quality at affordable prices. They do a lot of research work on trend forecasting and it helps them design trendy products. All these factors help them stay at the forefront of the rat race.
About Working Together
When speaking about working with his sister, Rohan says that it always feels great to share space with Prakshi. They know each other’s style. Many times, they had fights but at the end of the day, it always results in grand ideas. They get each other’s work done. Whereas Rohan is more analytical, creativity is Prakshi’s forte. In that sense, the brother-sister duo complements each other. Both feel proud to have found the best partner in another.
About Future plan
On the auspicious occasion of Raksha Bandhan in 2023, Rohan talked about their plan of extending their reach to the niche audience in a jewellery industry valued at $2 billion. The siblings also have a plan in place to take their business to a new height where it can give some solid competition to the elite brands like Kalyan, Malabar and Tanishq.
Rohan makes no secret of having a dream of expansion in the global market and getting more clients in the Asian market. The brand regularly participates in international exhibitions and events to get a fair understanding of people’s requirements and preferences in order to find a bridge for the gap.
They also have a plan of using artificial intelligence for customer data analysis. They want to expand their business through a mix of digital advancement and their signature creative style.
Knockinglive.com wishes them Best of Luck!
