Athletic Footwear Market Driven by Focus on Ergonomics -

The global athletic footwear market was valued at USD 127.3 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 4.9% between 2022 and 2030. This growth is being driven by increasing interest in fitness and sports activities, the rapid expansion of the global retail e-commerce sector, and rising disposable incomes. A growing number of young individuals are embracing healthier lifestyles and actively participating in various sports and fitness pursuits. Moreover, the general public is becoming more aware of the role physical activity plays in promoting good health and reducing risks associated with chronic conditions such as depression, cardiovascular diseases, and diabetes.

The COVID-19 pandemic had a notable impact on athletic footwear and activewear sales in the U.S. In terms of brand performance, Nike footwear sales dropped in the high teens, Brand Jordan declined in the low teens, and Converse sales plummeted by over 30%. Brands like Adidas, Skechers, ASICS, and Vans experienced sales decreases in the teens, Under Armour declined around 25%, and Fila saw nearly a 50% drop.

Certain product categories were especially affected, particularly those associated with spring sports, which faced widespread cancellations or postponements. Sales of baseball, soccer, and golf shoes fell by an average of 30%. Performance basketball and sports lifestyle footwear saw mid-teen declines, as did running shoes. Skateboarding shoes, which had been gaining momentum before the pandemic, also faced significant setbacks. However, there were some positive notes: Brooks achieved a mid-single-digit growth, while Puma experienced a modest increase in the low single digits.

Consumers are increasingly prioritizing the use of appropriate footwear for different types of sports to help prevent injuries such as muscle strains, knee pain, hip issues, and back discomfort. As a result, the demand for athletic shoes is anticipated to rise significantly in the coming years. The appeal of athletic footwear spans a wide user base, including athletes, climbers, fitness enthusiasts, and individuals who engage in light workout routines. These products are made from high-quality materials such as leather, foam, and plastic, enhanced with advanced chemical components.

Environmental concerns are posing challenges to the industry’s growth. Regulatory actions and environmental advocacy groups are putting pressure on manufacturers to curb pollution. Industrial processes, especially in footwear manufacturing, have been cited as major contributors to environmental degradation. For instance, Greenpeace’s “Dirty Laundry” report called out brands like Puma, Nike, and Adidas for allegedly working with suppliers in China whose practices were linked to pollution of the Yangtze and Pearl Rivers.

To stay ahead, major market players such as Nike, Inc., Adidas AG, Skechers USA, Inc., and New Balance Athletics, Inc. are investing in technological innovations aimed at enhancing shoe comfort and stability. For example, Adidas AG developed Forged Mesh — a single-layer upper with a ribbed pattern, designed using ARAMIS motion capture technology to analyze foot strain. This innovation provides greater flexibility and support around the ankle. Other notable Adidas technologies include Adaptive Traxion, Boost, Bounce, Climachill, Promeknit, and Stableframe.

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Regional Insights
Asia Pacific led the global market in 2021, accounting for over 35.0% of total revenue. The region is expected to maintain this leadership position throughout the forecast period. Key factors contributing to this growth include rising disposable incomes and the increasing reach of e-commerce. The region’s growing interest in sports events such as the Asian Games, ICC Cricket World Cup, and ACC Asia Cup also fuels demand for athletic footwear.

In 2017, Asia Pacific recorded the highest shipment volumes—around 260 million units—and is projected to retain its lead through 2025. This is primarily due to its large population and more affordable pricing of athletic shoes compared to developed regions like the U.S. and U.K. In North America, the U.S. is a major revenue contributor, driven by a strong culture around fitness, sports, and outdoor activities such as aerobics, trail running, and hiking.

Key Companies & Market Share Insights
The global market comprises both global and local players, many of whom are focusing on innovation and new product introductions. For instance, in March 2021, Adidas launched the Yeezy 450 series — a continuation of the Yeezy 350 line inspired by Kanye West. In June 2021, the ASICS GEL-Quantum Levitrack, designed by Kiko Kostadinov, was introduced, featuring a GEL midsole for enhanced performance. Prominent companies in the global athletic footwear market include: