Ad Rank and Quality Score

Ad Rank determines the position of your ad in the auction and whether your ad will appear at all. It’s based on:

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• Quality Score: A measurement of the relevance of your ad, keyword, and landing page to the user’s search query. The higher your Quality Score, the less you may need to bid to appear higher in search results.

• Expected impact of ad extensions: Additional features like phone numbers, site links, etc.

Quality Score is calculated from:

• Expected CTR (Click-Through Rate): How likely users are to click on your ad.

• Ad Relevance: How well your ad matches the user’s search intent.

• Landing Page Experience: How well the landing page meets user expectations in terms of relevance and ease of use Buy Ambien Online in USA.