Ola Drives into the Future: Joins ONDC to Revolutionize Food Delivery in 2023

Ola, the popular transportation company, is trying its hand at food delivery once again. They’ve teamed up with the government-supported Open Network for Digital Commerce (ONDC) to offer food delivery services.

They’ve been quietly testing this service on their ride-hailing app since August, and now some users are starting to see it too.

Sources say Ola has been trying out this feature for about a month, calling it ‘Ola ONDC food,’ but it’s only available to a small group of users right now.

One industry insider commented, “This is a big deal for Ola. It could compete with Swiggy and others in the food delivery business. Right now, it’s not open to everyone, just a few lucky users.

Ola Teams Up with ONDC for a New Food Delivery Venture

Ola, a prominent player in the transportation industry, is making its fourth attempt to enter the food delivery market by partnering with the government-backed Open Network for Digital Commerce (ONDC). The company has been secretly testing this feature in its ride-hailing app since August, and now some users can see it. While Ola’s previous efforts in food delivery didn’t achieve long-term success, this latest move shows the company’s determination to enter and potentially shake up India’s highly competitive food delivery market. Although specific details about Ola’s food delivery plans are still under wraps, this development represents a significant step for the company as it strives to expand its services beyond ride-hailing.

Ola’s Careful Strategy: Testing and Tweaking Food Delivery Before Wider Launch 

Ola is taking a cautious approach by slowly introducing its food delivery service. This strategy helps the company refine the service, collect user input, and make any needed changes before a larger rollout. Ola’s partnership with ONDC is a key component of its broader strategy to expand its range of services and explore additional sources of income beyond ride-hailing.

Ola Takes on Swiggy and Competitors with ONDC Food Delivery Partnership

Ola is stepping into the food delivery arena through its collaboration with ONDC, aiming to challenge established players like Swiggy and others. This strategic move showcases Ola’s ambition to diversify its services and expand its footprint in the highly competitive food delivery market.

As Ola ventures further into this new business, it will be intriguing to see how it positions itself and what unique features it introduces to compete effectively. Moneycontrol has contacted Ola for more information on this development, and we will provide updates once the company responds.

Video Credit : StudyIQ IAS

Ola’s New Food Delivery Venture in 2023: A Fresh Attempt to Compete 

Ola’s previous try to enter the food delivery scene happened in 2022 when they planned to combine their cloud kitchen business with a 10-minute grocery delivery service. However, it seems Ola is taking another shot at the food delivery sector through its partnership with ONDC, potentially competing with established players.

This move fits Ola’s ongoing mission to expand its services beyond ride-hailing and become a bigger player in the broader mobility and delivery landscape. By using the ONDC platform, Ola hopes to tap into India’s highly competitive food delivery market, which offers substantial growth opportunities.

Ola’s Food Delivery Journey: Learning from Past Mistakes

Ola’s journey into the food delivery sector has been marked by several attempts. The first venture began in July 2015 when the ride-hailing giant introduced a standalone online grocery store in Bengaluru, and later that year, they launched a food delivery app in March. Unfortunately, in less than nine months, Ola decided to close both Ola Store and Ola Foods due to operational difficulties.

In their latest effort, Ola is taking a different strategy by partnering with ONDC, signalling a shift from launching a separate delivery app. This collaboration enables Ola to utilize an existing platform and infrastructure to enter the food delivery market, avoiding the challenges it faced in its previous standalone ventures.