Salesforce B2B Commerce Cloud is a comprehensive and robust B2B e-commerce solution concepted to target B2B organizations. It provides a set of features that are designed to improve various aspects of your sales processes for higher ROI, better customer experience. In this blog, we will discuss some of the features of the Salesforce B2B Commerce Cloud. They are
1. Personalized B2B Experiences
Account-Based Marketing:
Target particular customers with kind of personalized content, promotions and offers.
Dynamic Pricing: Provide customized pricing that varies by account size, quantity ordered or the business type.
Guided Selling: They needed to offer the buyers appropriate products which would suit them, and recommendations on how to make the right decision.
Self-Service Portals: Make buyers become available a self-service portal where they can track orders, find invoices, and get various supports.
2. Streamlined Order Management
Quote-to-Cash Process: Order-to-cash should be fully automated starting from the quote, through the order, then through the shipping process, invoicing, and finally, payments.
Contract Management: They should efficiently be able to manage contracts as well as renewal and amendment.
Order Fulfillment: Connect to other applications and use API for easy order processing and shipping with your WMS.
Returns and Exchanges: Ensure that returns and exchanges are not a problem by following the easy process below.
3. Advanced Inventory Management
Real-Time Inventory Tracking: Check stock position closer, middle and remote nationwide on an as needed basis.
Stock Transfers: For handling of stock transfer between the warehouses or stores.
Lot and Serial Number Tracking: Bar code to lot and serial numbers for compliance to regulatory standards.
Demand Forecasting: Forecast demand requirements for stocking in near future from the recorded data and past sales.
4. Integrated Sales and CRM
Seamless Integration:
Salesforce B2B Commerce Cloud is built natively on Salesforce CRM and offers a single customer and sales view.
Account Management: Customer accounts, contacts and opportunities can easily be dealt with from the same page.
Salesforce Einstein: Allow artificial intelligence experiences to be used for increasing sales effectiveness and finding new opportunities.
Salesforce Pardot: Use marketing automation techniques to continually follow-up the leads to increase sales.
5. Analytics and Reporting made scale and efficient with the help of Cognitive Computing.
Advanced Analytics: Unlock the important parameters of your business processes using complex analytical instruments.
Customizable Dashboards: Specify boards where you will track data and use applications to form unique dashboards for selected criteria.
Sales Performance Tracking: Managing the salespeople and relating between the performance of the sales team and its various accomplishments.
Customer Segmentation: You can subdivide customers in various ways so that target marketing is efficiently done.
6. Mobile Commerce
Responsive Design: Create a fluid, cross-device usage with responsive design for less interruption while targeting your visitors.
Mobile App Integration: Mobile synchronize your B2B store to enable buyers access products via a mobile app.
Mobile-Optimized Checkout: Permalink Ensure that mobile consumers have the simplest method of paying for your merchandise.
7. B2B Marketplace
Multi-Seller Marketplace: Develop an online store where many suppliers can post their goods.
Supplier Management: Sustain supply relations and maintain balance of product supplies.
Marketplace Analytics: Monitor accomplishments in the marketplace and determine what product is in high demand.
8. Global Commerce
Multi-Currency Support: Some of the solutions which can be implemented include are Support multiple currencies for the sake of the global customers.
Localization: Touch the store to different languages, culture, and regions.
International Shipping: The candidate should have good organizational skills to handle shipping issues and different customs all over the world.
9. Security and Compliance
Data Security: Use the best security check that exists within your industry when dealing with the information of your customers.
Compliance: Abide by legal prescription like GDPR and the PCI DSS compliance regulation.
10. Customization and Flexibility
Customization: Take advantage of the greatest flexibility which is possible to adjust all settings and functions of Salesforce B2B Commerce Cloud to your business requirements.
Flexibility: Keep up with the competition and the customers by using a versatile system.
Taking advantage of features of Salesforce B2B Commerce Cloud, companies can increase efficiency and sales, improve customer satisfaction. If you need to better manage orders for your B2B customers, add a personal touch to the interactions or extend them to new markets, you have all the necessary tools in Salesforce B2B Commerce Cloud.
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