Ather Energy set to electrify the market with triple scooter launch

Ather Energy, one of the leading electric scooter manufacturers in India, is all set to unveil three new models today. The company will be hosting a livestream event on YouTube at 12 pm, where it will showcase its latest offerings in the electric mobility segment. The event is expected to attract a lot of attention from the electric scooter enthusiasts and potential buyers, as Ather Energy has been teasing the launch of a trio of new scooters for a while.

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What to expect from the triple scooter launch?

According to the official teasers and media reports, one of the new models that will be launched today is the Ather 450S. This model is positioned as a more budget-friendly electric scooter, aiming to compete with the likes of Ola S1 Air and TVS iQUBE. The Ather 450S is likely to have a similar design and features as the Ather 450X, which is the company’s flagship model. However, the Ather 450S will have some differences in terms of battery capacity, performance, and instrument cluster.

The Ather 450S will reportedly have a smaller 2.9 kWh battery pack, which will offer a range of 115 km and a top speed of 90 km/h. The scooter will also have a non-touch LCD display, instead of the fully touchscreen interface of the 450X. The company has announced that the starting price of the Ather 450S will be ₹1,29,999, which is significantly lower than the price range of the 450X, which spans from ₹1.47 lakh to ₹1.67 lakh.

The other two models that will be launched today are still under wraps, but there are speculations that they could be updated versions based on the Ather 450X platform. The company may introduce some improvements in terms of battery life, performance, and features for these models. There is also a possibility of an intermediary variant that could bridge the gap between the 450S and the 450X.